Storyteller and Marketter
I don't sell products
I create stories people connect with.
I find opportunities where others don’t dare to look.
Who is Moca? I like to think of myself as an entrepreneur with a creative heart and a strategic mind, always looking for new ways to approach things and finding purpose in whatever I do.
I started my professional journey as a strategic designer, creating everything from logos to 3D video animations. But somewhere along the way, I realized I wanted to go deeper. I wanted to understand not just how something looks, but why it exists, who it is for, and how to make it work.
That curiosity took me from design into strategy, business development and marketing - giving me the opportunity to work across industries like e-commerce, retail and tech, and to understand the journey from the first idea to the final execution.
- Moca
Experience across home appliances, retail and fashion, from strategy to execution.
Instagram, TikTok and influencer marketing, with a focus on storytelling and community building.
Managing stakeholders, creative teams and projects across tech and creative industries.
Social Media
Project Management
E-commerce & Marketplaces
Branding
Graphic Design
SEO & SEM
Building brands from mission and vision to positioning, identity and brand guidelines.
From logos and visual assets to video animation and 3D prototypes, using tools such as Adobe Cloud and Canva.
Building a strong organic content foundation, understanding what resonates, then using paid media to amplify what works.
What I Bring to the Table
My Areas of Expertise
The Brands Behind My Journey
Some brands I’ve Worked With
After 10 years in the marketing and creative industry, I’ve also built three businesses of my own:
Moca English
A self-learning methodology I designed around how the brain learns, created to make English learning more accessible and help people expand their opportunities.
Practical guides to moving abroad, finding a job and building your dream life overseas. I spent four months writing each ebook, combining my own experience with practical strategies.
More than a cleaning company. A business created to open doors to job opportunities for Latin American residents in the Netherlands who are struggling to find work and build a life here.
Learn with Moca
Echt Clean
Because for me, a successful brand isn’t only one that grows.
It’s one that changes lives.
I create brands with purpose
After 10 years in the marketing and creative industry, I’ve also built three businesses of my own:
Moca English
A self-learning methodology I designed around how the brain learns, created to make English learning more accessible and help people expand their opportunities.
Practical guides to moving abroad, finding a job and building your dream life overseas. I spent four months writing each ebook, combining my own experience with practical strategies.
More than a cleaning company. A business created to open doors to job opportunities for Latin American residents in the Netherlands who are struggling to find work and build a life here.
Learn with Moca
Echt Clean
Because for me, a successful brand isn’t only one that grows.
It’s one that changes lives.
I create brands with purpose
Some of my work
Brand Identity
Digital Systems
Visual Strategy
Developing cohesive visual systems that embody core values and strategic positioning.
Crafting intuitive and scalable digital experiences, from web platforms to interactive applications.
Translating commercial objectives into impactful visual narratives and campaign architecture.
But... I am also a content creator
From experiences to product usage
We build design systems for brands ready to act with maturity and precision, ensuring every visual element serves a strategic commercial purpose.
Measured Design Methodology
Designer
Marketeer - Ecoomerce and Marketplaces
Social Media expert
Branding
Deep dive into market, audience, and strategic objectives to define the core brand narrative.
Developing visual frameworks and system blueprints that translate strategy into tangible design.
Meticulous application across all touchpoints, with iterative refinement for precision and impact.
Strategic rollout and ongoing guidance to ensure sustained visual efficacy and commercial clarity.
Let's discuss how measured design can define your next commercial advantage.